The IntelliCAD Technology Consortium (ITC) today announced a strategic partnership with JP Works Consulting to lead ITC’s Business Development and Marketing initiatives, effective January 1, 2025. Under this partnership, Jason Poitras, founder of JP Works Consulting, will oversee these critical functions for the ITC.
Poitras brings over three decades of experience in the CAD and geospatial sectors to this role. Most recently serving as General Manager of MicroSurvey Software, a Hexagon company, Poitras has demonstrated expertise across the full spectrum of technology business operations, from hands-on technical work to executive leadership.
Through this consulting partnership, Poitras will manage business development, strategic planning, member relations, event management, and marketing initiatives. This collaboration strengthens ITC's commitment to advancing CAD technology and serving its member organizations.
Prior to establishing this partnership with the ITC, Poitras held various leadership positions at MicroSurvey Software, progressing from technical sales to Chief Operating Officer and, ultimately, General Manager. During his tenure at MicroSurvey, Poitras also served on the ITC’s board of directors and as secretary of the ITC, providing him with deep insight into the ITC's mission and operations.
"We are thrilled to be working with Jason Poitras," said David Lorenzo, ITC President. "His extensive industry experience, proven leadership capabilities, and deep understanding of both technical and business aspects of CAD and geospatial technologies make him the ideal person to drive our business development and marketing initiatives forward. With a long career as a third-party developer, Jason has worked with a variety of CAD platforms, including AutoCAD, IntelliCAD, BricsCAD, Ares, and others. He has been deeply involved with IntelliCAD since 2005 and served for over nine years on the ITC Board of Directors. Jason’s unique expertise provides him with a clear perspective on the benefits IntelliCAD offers over other platforms, the value of member collaboration, and the ability to work seamlessly within a vision, team, business model, and process he already knows well."
Poitras's background includes technical surveying experience, product development leadership, technology assessment, and operations management. He holds a diploma in surveying technology from Red River College and certifications in Autodesk® AutoCAD® and Microsoft® networking.
About The IntelliCAD Technology Consortium
The IntelliCAD Technology Consortium is an independent, non-profit organization funded and directed by its members specifically for the development of IntelliCAD technology. The IntelliCAD Technology Consortium licenses the IntelliCAD technology to its commercial members, who in turn market and sell applications based on IntelliCAD to their end users. Commercial members have access to the IntelliCAD source code, documentation, developer support, and more. The ITC is also a founding member of the Open Design Alliance, thereby contributing to interoperability in the engineering industry.
About JP Works Consulting
JP Works Consulting (jpworks.ca) specializes in business development and marketing strategies for technology companies, with particular expertise in CAD and geospatial software solutions. Founded by Jason Poitras, the firm leverages decades of industry experience to deliver strategic growth initiatives for its clients.